Notebook

Start With The Story

Start with the story.  Otherwise, you’re just pushing an advert, and people don’t really go for those sorts of things... Read More

The Art of Making

“A life for me without using my hands, without making, and specifically without making things out of wood is completely... Read More

Instavanity Insanity

Back in March Instagram announced an algorithm change, and a lot of small brands, photographers and influencers absolutely bricked it.... Read More

Shifting Peaks

Over the course of the last decade, the landscape of media has changed beyond recognition. There are a couple of... Read More

Solid Foundations

If you had to fix the chimney pot on your house then it’s fair to assume that you probably wouldn’t... Read More

The Annual Gathering of Makers

Otter Surfboards’ AGM is their way of saying thank you. It’s also a great way of growing a community of... Read More

Helping Hands:
Part II

  What’s the good of a logo and visual identity if you’re not marketing yourself widely and trying to “shift... Read More

In Motion: Video Marketing

  65% of us are visual learners. We all have decreasing attention spans (around 8 seconds, it was reported earlier... Read More