It’s a Dusty Old Job

Otter Surfboards

Sawdust, surfboards &
an international following

James Otter - Otter Surfboards
James Otter - Otter Surfboards

We helped create 9,400+
Instagram followers

If we had to sum up Hailer’s working relationship with leading wooden surfboard producer Otter Surfboards without using any words, we’d cross our fingers and hold them up to show you how tight we are.

But we do need to explain what we do for them and the impact that it’s had, so here goes:  Otter Surfboards’ strong and consistent brand aesthetic, tone of voice and their community of customers, advocates and followers have been developed by Hailer over a long and ongoing working relationship spanning several years.

We’re retained to devise, produce and implement all marketing and content marketing strategy and material (imagery, copy, the lot), providing an umbrella brand management and development service.

It’s a dusty old job but one that we love, and together we’ve achieved 100% annual growth for Otter Surfboards in the first three years, and grown the company’s social followings to over 2000 unique users on each major platform.


From the outset, we knew that as a brand we needed a consistently high
quality voice and visual representation to place us at the
top end of our industry. Hailer has done this for us over the past three
years and has far exceeded our expectations to bring us to where we are

James Otter - Otter Surfboards

Timeless Surf Style

Every brand has a story, Hailer can help you to find and tell yours